Free Playbook
Engagement Design Studio Β· Africa

We Design Engagement.

Own Your Experience.

We design participation systems that turn events, trainings and activations into structured, playable engagement journeys, built on how African audiences really behave.

As featured in and trusted by
One studio, four ways

Everything we make increases engagement.

Engagement is the umbrella. Start wherever you are, buy a product, commission an experience, or measure your impact.

Flagship digital product

The African Experience Design Sprint Kit

Design engaging conferences, festivals, workshops and activations without hiring consultants. Built on our Facilitation Card System: mix reusable engagement mechanics into any journey, with Uganda, Kenya and Rwanda context notes built in.

Experience Vision CanvasAudience Energy MapExperience Journey CanvasProgram Architecture BuilderFacilitation CardsAttention Design CanvasGamification ToolkitAI Prompt Library
Engagement mechanics

The Facilitation Card System

Every experience is built from reusable cards. Mix two or three to design any journey.

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Scavenger Hunts

Discovery missions that move people through a space or a story.

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Game & Rotation Stations

Hands-on stations an audience rotates through.

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Team Synergy Sprints

Short collaborative bursts that build trust fast.

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Challenge Missions

Goal-driven rounds with clear stakes and rewards.

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Experiential Quests

Narrative journeys that unfold as people take part.

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Reward & Progression Loops

Points, levels and milestones that keep momentum.

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Board Game Mechanics

Rules and play patterns that make ideas stick.

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Reflection & Learning Loops

Debriefs that lock in the insight.

Engagement is the system. Play is the mechanism. Default recipe: pick 2 to 3 cards, for example scavenger hunt + team sprint + reward loop.

Start free

The African Event Playbook

How to design events people actually engage with. Free, in exchange for your email. The fastest way to see how we think.

Get the free Playbook β†’
Proof

Engagement that made the news, and made companies.

Two experiences we designed grew into ventures of their own: Akatuuti and DCI Wellness.

Press

Featured by BBC Africa

Recognised for rebranding Africa through play and design.

URSB Β· WIPO

IP in a Box

A gamified way to teach intellectual property, with national media coverage.

MTN

Team engagement

Game-based team experiences for one of Africa’s largest telcos.

Festival

East Festival activation

Live engagement zones that kept audiences participating, not just watching.

Own Your Experience.

Start with the free playbook. Design engagement that people remember.

Get the free African Event Playbook β†’